Power of Video for Digital Marketing
Your audience loves video. And it should come as no surprise: video will make up over 75% of the world’s mobile data traffic by 2020, according to Cisco. Video is the fastest-growing media type on Twitter and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. First View videos can increase Tweet recall by more than 141%, while In-Stream Video Ads show strong impact on upper-funnel metrics like ad recall, brand favorability, and purchase intent.
More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.
Video Marketing Statistics
•82% of Twitter users watch video content on Twitter
•YouTube has over a billion users, almost one-third of total internet users.
•45% of people watch more than an hour of Facebook or YouTube videos a week.
•More than 500 million hours of videos are watched on YouTube each day.
•More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
•87% of online marketers use video content.
•72 Hours of video are uploaded to YouTube every 60 seconds.
•One-third of online activity is spent watching video.
•85% of the US internet audience watches videos online.