Content Marketing Strategy.
Essential Tools and techniques


  • Price CAD $980.00 +HST
  • Content Marketing Strategy
  • 20 lessons
  • Certificate of completion
  • 10 - 12 Students

Take This Course

Content Marketing Strategy.
Essential Tools and techniques:

Through a series of discussions and interactive exercises, we'll help you develop new capabilities and a better approach to content marketing for your organisation. You'll explore content publication processes and technologies and How to measure and optimise content
Course covers: content creation and strategy, how to optimise content and how to manage content.

Course covers

Module One : Content Marketing Overview
• content creation and strategy
• content publication processesd
• how to optimise content
• how to manage content

Module Two: Why Content Marketing Really Matters
• B2C and B2B. Changing in digital era
• Fresh approaches to content planning

Module Three: Laying the Foundations
• Audience and shift over time
• Mapping great content ideas
• Free and paid-for tools for content marketing management

Module Four: Content Creation and planing
• Editorial calendar for content planing
• Fresh approaches to content creation and outsourcing
• How to promote and track your content to maximise its impact

Module Five:Measurement and Analysis
• Content tracking and measurement
• Defining the right metrics
• promotion technique to maximise content reach and impact

About Us

About Us

These short-term courses do not constitute comprehensive IT training leading to proficiency, which takes several months to accomplish. They are regarded as continuing SEO and Digital Marketing education; they serve to update your current SEO, Marketing, and general IT technology knowledge.
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New Image College of Design and Technology
3250 Bloor Street West,
Toronto, Ontario, M8X 2X9

Phone: (416) 900-0947

By appointment only

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