Content Marketing Strategy.
Essential Tools and techniques:
Through a series of discussions and interactive exercises, we'll help you develop new capabilities and a better approach to content marketing for your organisation. You'll explore content publication processes and technologies and How to measure and optimise content
Course covers: content creation and strategy, how to optimise content and how to manage content.
• content publication processesd
• how to optimise content
• how to manage content
• Fresh approaches to content planning
• Mapping great content ideas
• Free and paid-for tools for content marketing management
• Fresh approaches to content creation and outsourcing
• How to promote and track your content to maximise its impact
• Defining the right metrics
• promotion technique to maximise content reach and impact