Google AdWords. Pay per click management(PPC)


  • Price CAD $890.00 +HST
  • Pay per click (PPC) managenet Courses
  • 20 lessons
  • Certificate of completion
  • 10 - 12 Students

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Pay per click (PPC) managenet Courses

How Pay per click (PPC) works and how Google implements paid search placement. Learn to create your first campaign with Google Adwords and manage your account. How to select and target keywords. Learn ad copy writing techniques and create your first Adgroup. Identify the keyword points your audience needs for the PPC journey to succeed. Set goals and understand key metrics to evaluate your performance with Google Adwords reporting. We provide customised AdWords training for your management and staff across a range of AdWords topics including:

Course Curriculum

Module One: Introduction to Google AdWords
• Setting up a new campaign
• Keyword researchn
• Campaign/ad-group structure
• Improving campaign performance
• Keyword bid management
• Ad copywriting tips
• Understanding Quality Score
• Getting the most from your Google Analytics data

About Us

About Us

These short-term courses do not constitute comprehensive IT training leading to proficiency, which takes several months to accomplish. They are regarded as continuing SEO and Digital Marketing education; they serve to update your current SEO, Marketing, and general IT technology knowledge.
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New Image College of Design and Technology
3250 Bloor Street West,
Toronto, Ontario, M8X 2X9

Phone: (416) 900-0947

By appointment only

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