Google Analytics Tools and Techniques


  • Price CAD $890.00 +HST
  • Google Analytics Tools and Techniques
  • 20 lessons
  • Certificate of completion
  • 10 - 12 Students

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Google Analytics Tools and Techniques Course

Search Engine Optimization (SEO) is the discipline of maximizing your website's visibility on sites like Google, Yahoo and other high-traffic search engines. Search Engine Optimization Tools and Techniques Courses Introduces techniques and skills necessary to elevate your company website to the number one position in a search.
The topics covered in the class and the practical lessons include: SEO strategy, on-page and off-page search engine optimization, META data research and analysis, traffic generation, online tools and SEO software, client side SEO.
During this course students will explore how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. During this course You will learn how to plan site content in a way that maximizes search engine results.
The course is packed full of useful strategies, case studies, recommended tools and the very latest research on best practices.

Course Curriculum

Module One: getting started with Google Analytics

• properties, and views
• Dimensions vs Metrics
• Hit-level, session-level, and user-level data
• Integrating with Adwords
• Data Studio, and other Google products
• Setting up accounts
• Getting the most from your Google Analytics data

Module Two: who are my visitors?

Let’s take a deep dive on a critical question: “who are my visitors?” Where do they live? What are their demographics? What devices do they use? This type of information can help you segment your traffic, improve marketing campaigns, and optimize your site for your specific visitors.

Topics covered:
• Audience reports
• Demographics
• Device and browser reports

Module Three: where are my visitors coming from?
This module of the course will answer the question, “where are my visitors coming from?” It’s important to analyze this data to find out which marketing campaigns are successful, and which ones aren’t. You’ll learn how to track campaigns past what GA tracks out-of-the-box to get insights on specific acquisition campaigns.

Topics covered:
• UTM campaign tagging
• Acquisition reports
• Answering actual business questions related to marketing

Module Four: what are the results of my visitors’ actions?
This module answers two questions: “what actions are my visitors taking?” and "what are the results of my visitors’ actions?" We go through Behavior and Conversions reports and show you basic goal and event tracking. We’ll also go through ecommerce specific reports

Topics covered:
• Behavior and Conversion Reports
• Goal and event tracking
• Basic ecommerce reports and analyzing behavioral data.

About Us

About Us

These short-term courses do not constitute comprehensive IT training leading to proficiency, which takes several months to accomplish. They are regarded as continuing SEO and Digital Marketing education; they serve to update your current SEO, Marketing, and general IT technology knowledge.
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