Google Analytics Tools and Techniques Course
Search Engine Optimization (SEO) is the discipline of maximizing your website's visibility on sites like Google, Yahoo and other high-traffic search engines.
Search Engine Optimization Tools and Techniques Courses Introduces techniques and skills necessary to elevate your company website to the number one position in a search.
The topics covered in the class and the practical lessons include: SEO strategy, on-page and off-page search engine optimization, META data research and analysis, traffic generation, online tools and SEO software, client side SEO.
During this course students will explore how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. During this course You will learn how to plan site content in a way that maximizes search engine results.
The course is packed full of useful strategies, case studies, recommended tools and the very latest research on best practices.
• properties, and views
• Dimensions vs Metrics
• Hit-level, session-level, and user-level data
• Integrating with Adwords
• Data Studio, and other Google products
• Setting up accounts
• Getting the most from your Google Analytics data
Let’s take a deep dive on a critical question: “who are my visitors?” Where do they live? What are their demographics? What devices do they use? This type of information can help you segment your traffic, improve marketing campaigns, and optimize your site for your specific visitors.
• Audience reports
• Device and browser reports
• UTM campaign tagging
• Acquisition reports
• Answering actual business questions related to marketing
• Behavior and Conversion Reports
• Goal and event tracking
• Basic ecommerce reports and analyzing behavioral data.