Graphic Design Tools and Techniques for Digital Marketing
Graphic design emphasizes visual communication using a range of elements and different media to promote a specific message. In modern Digital Marketing and SEO world the knowledge of the basic principles of graphic design and basic tools can not be overemphasized. This course will offer students the opportunity to develop a real world skill set through the acquisition of conceptual thinking skills combined with practical technical skills using state of the art software and hardware.
This Graphic Design Tool and Techniques for Digital marketing is a course that develops a student’s ability to analyze design using basic principles and theory applicable to all forms of art. The course is based on the application of the fundamental elements of art. The student is introduced to tools and techniques used in today’s communication industry. This course lays the foundation for more advanced design courses.
Upon successful completion of this course, students will be able to:
Familiarize with basic principles and fundamentals in visual art and design.
Develop basic skills using tools and theory used in design process.
Understand the creative process, develop techniques and methods of creative problem solving.
Introduce terminology necessary to communicate concepts and theory in art and design.
Create computer-based projects using Adobe Photoshop and Illustrator software programs.
Familiarize students with the basic tools and pallets of Adobe Illustrator.
Because graphic design enables more effective storytelling, designers work from a standardized toolkit of options that have been shaped by peer-reviewed psychological studies of human behavior.
The various techniques that designers employ, like using specific color palettes to elicit predictable emotional responses, are part of the science of design.
Designers consider elements like:
Type — Typography (the selection and sizing of specific typefaces) can convey meaning. For example, a heavy sans-serif font conveys an authority that a thin-stroke scripted font does not.
Shape — Shapes speak to audiences in different ways. Ovals, for example, tend to be welcoming (which is why so many "open" signs are surrounded by them), whereas square shapes present a tidier appearance. Even on the page itself, the ordering of graphic elements into predictable or random patterns contributes to the overall communication effect.
Color — Colors and their juxtaposition directly influence the audience's emotional engagement with a designed piece.
Texture — Ink-on-paper gets the job done, but adding non-standard elements like fabric, foil or embossing offer a tactile experience that influences and extends the audience's perception of the design as a whole.++++
A graphic designer who works in digital marketing is responsible for creating and using elements and visual materials for the regular updating of social networks, a website or landing page , often with the use of a graphics software program such as Adobe Photoshop, Adobe Illustrator, or InDesign.
Adobe Photoshop features hundreds of specialty editing tools and filters to adjust photographs or similar image files.
Adobe Illustrator supports sophisticated vector graphics and scalable art. Designers use Illustrator to build infographics, icons and related pieces.
Adobe InDesign is a frame-based layout program that helps designers compose the elements of their work product into a single file.
Designers on a budget can use open-source alternatives to these standard applications. Instead of Photoshop, they can use The GIMP. Instead of Illustrator, Inkscape. Instead of InDesign, Scribus.