Search Engine Optimization Tools and Techniques Courses
Search Engine Optimization (SEO) is the discipline of maximizing your website's visibility on sites like Google, Yahoo and other high-traffic search engines.
Search Engine Optimization Tools and Techniques Courses Introduces techniques and skills necessary to elevate your company website to the number one position in a search.
The topics covered in the class and the practical lessons include: SEO strategy, on-page and off-page search engine optimization, META data research and analysis, traffic generation, online tools and SEO software, client side SEO.
During this course students will explore how search engines like Google and Yahoo work, techniques for submitting your site to various search engines and results measurement. During this course You will learn how to plan site content in a way that maximizes search engine results.
The course is packed full of useful strategies, case studies, recommended tools and the very latest research on best practices.
- The latest Google algorithm updates and their effect on search campaigns A review of the risks when running SEO campaigns.
Setting and measuring SEO goals and objectives
Keyword research and planning: outsmarting your competitors
Using research tools to influence your site structure
How the psychology of user search behaviour impacts on website design
Competitor benchmarking - techniques and tools
- Understanding how search engines crawl websites. Creating and submitting web, image and video sitemaps. Technical factors that will influence your search engine inclusio.n Techniques to deal with duplicate or similar content. Dealing with migrating or relaunching websites. How to improve local search performance.
- How to optimise site metadata to improve search CTR Deploying structured data to improve search visibility Using the Open Graph and Twitter Cards to improve social visibility Using Google Webmaster Tools to improve user engagement Managing your web designers: 5 case studies of poor web design Using free and paid-for tools to run SEO audits.