Social Media marketing Management.
Essential Tools and techniques


  • Price CAD $980.00 +HST
  • Social Media marketing Management
  • 20 lessons
  • Certificate of completion
  • 10 - 12 Students

Take This Course

Social Media marketing Management. Essential Tools and techniques:

Gain the knowledge and skills to effectively use social media to market your business. The Social Media Marketing Certificate of complition course will teach you the basics of content creation and management for social media including blogs, podcasts, and posts. You will be introduced to the most popular platforms such as Facebook, Twitter, YouTube, LinkedIn, and Pinterest. Learn which platforms are the best fits for your company and metrics for measuring your social media marketing success.

What you’ll learn in this Social Media marketing course

Learning Outcome(s):
Upon successful completion of this class, the learner will be able to:
• Understand the history of Social Media and recognize various platforms
• Manage Social Media within recommended guidelines and Copyright/Trademark regulations
• Use Social Media through Content Management
• Use Search Engine Optimization (SEO) and Collaborative Marketing to effectively
market through Social Media • Establish metrics for measuring Social Media marketing success

Course Curriculum

Module One: Introduction to Social Media
• What is Social Media?
• How Social Media developed
• Managing Information
• Aggregators
• Google Alerts
• Blogs

Module Two: Getting your company ready for Social Media
• What is Social Media?
• Touchpoint analysis
• Scheduling
• Creating content
• Managing content programs
• Planning Worksheets
• Social Media Calendar

Module Three: The Legal side of Social Media
• In-house guidelines
• Copyright and Trademark Implications
• Blogger intro
• Tumblr intro
• Wordpress intro
• Who are they?
• How to find them
• How to use them to benefit your brand

Module Four: Podcasting
• What is it?
• Where to find
• How to create
• a) Hardware
• b) Software
•Creating groups and pages
•Tips and Guides
•Paid Promotion

Module Five: GOOGLE+
• Set-up and usage
• Company profile
• Hangouts
• Authorship

Module Six: YouTube
•Long-form video platforms
•Setting up a channel
•Managing content

Module Seven: Twitter
•Set-up and usage

Module Eight: Pinterest
•Majority female target audience
•Visual social media and bookmarking
•Set-up and management
•Review of profiles

Module Nine: LinkedIn
•Tips and Guides
•Review of profiles

Module Nine: Collaborative Marketing & Crowdsourcing
•Consumer-generated content
•a) Encouraged
•b) Organics

About Us

About Us

These short-term courses do not constitute comprehensive IT training leading to proficiency, which takes several months to accomplish. They are regarded as continuing SEO and Digital Marketing education; they serve to update your current SEO, Marketing, and general IT technology knowledge.
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New Image College of Design and Technology
3250 Bloor Street West,
Toronto, Ontario, M8X 2X9

Phone: (416) 900-0947

By appointment only

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