DIGITAL MARKETING STRATEGY, SEO AND SOCIAL MEDIA MANAGEMENT

This Digital Marketing strategy, SEO and Social media management Certificate of complition course is ideal for anyone who is interested in digital marketing and wants to understand its basics from identifying the right channel to evaluating campaign performance.

Course 1.
Windows Essentials for Digital Marketing. Course 2. GRAPHIC DESIGN TOOLS & TECHNIQUES. Course 3. WEB DESIGN FOR DIGITAL MARKETING. WORDPRESS INTRODUCTION Course 4. Web Design Tools and Techniques. HTML Intro. Course 5. SOCIAL MEDIA MARKETING MANAGEMENT. TOOLS AND TECHNIQUES Course 6. CONTENT MARKETING STRATEGY AND TECHNIQUES. Course 7. Email Marketing Management. Software and Techniques Course 8. Video Editing Essentials for Digital Marketing Course 9. SEARCH ENGINE OPTIMIZATION (SEO). Course 10. GOOGLE ADWORDS MANAGEMENT COURSE Course 11. GOOGLE ANALYTICS TOOLS FOR DIGITAL MARKETING

DIGITAL MARKETING STRATEGY, SEO AND SOCIAL MEDIA MANAGEMENT.
Short course series.

This Certificate of completion courses is ideal for anyone who is interested in digital marketing AND WANTS TO UNDERSTAND ITS BASICS FROM IDENTIFYING THE RIGHT CHANNEL TO EVALUATING CAMPAIGN PERFORMANCE.

List of courses:

  • General Education Course
  • Core Course
  • Core Course
  • Core Course
  • Core Course
  • Core Course
  • General Education Course
  • General Education Course
  • Core course
  • Core Course
  • Core Course

*IMPORTANT NOTE:

    These short-term course series do not constitute comprehensive IT training leading to proficiency, which takes several months to accomplish. They are regarded as continuing computer education; they serve to update your current SEO and Digital Marketing knowledge.

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Windows Essentials for SEO and Digital Marketing


COURSE 1.
10 Lessons
FREE with any four core courses
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
General Education Course*
Four type of training>>
See Dates and Locations >>
CAD$490.00+HST/Free

Learn all the essential features of Windows 10. This course takes you from the basics of Windows through many of the advanced features. We’ll explore the Desktop, Taskbar, File Explorer, Ribbons, shortcuts, managing documents and much more. This course also covers everything you need to know to customize Windows 10 and start working with applications.


Graphic Design Tools and Techniques for Digital Marketing


COURSE 2.
10 Lessons
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Core Course*
Four type of training>>
See Dates and Locations >>
CAD$980.00+HST

This core course will highlight the essential building blocks of Graphic Design Tools for SEO and Digital Marketing, what works and what doesn't on screen and how to make the best use of Graphic Software for the SEO and Digital Marketing. Course will also cover usability issues, explore cross-platform issues and highlight how to solve common Graphic design problems.


Web design essentials for Digital Marketing. WordPress Introduction


COURSE 3.
20 Lessons
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Core Course**
Four type of training>>
See Dates and Locations >>
CAD $980.00

In this course you will explore the WordPress blogging platform from a writer and blogger’s perspective. Upon completion of the course you will have created a live, functioning, and customized WordPress blog on a niche topic of your choice. You will focus on developing your blog’s strategy with tactics such as, search engine optimization (SEO), marketing and monetization, voice, and branding.


Web Design essentials for Digital Marketing. Introduction to HTML & CSS

COURSE 4.
20 Lessons
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Four type of training>>
Core Course**
See Dates and Locations >>
CAD $980.00

HTML and CSS are markup languages and the building blocks that make up the web. In this course you will learn how to convert digital design mockups into static web pages. We will teach you how to approach page layout, how to break down a design mockup into page elements, and how to implement that in HTML and CSS. You will also learn about responsive design techniques, which are increasingly important in a world where mobile devices and TV screens are used more and more often to look for information and entertainmen.


Social Media Management. Essential Tools and techniques


COURSE 5.
20 Lessons
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Core Course**
Four type of training>>
See Dates and Locations >>
$980.00

This course covers: 1. The best social media platforms to use for your customers 2. How often to post in-depth looks at Google+, Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram 3. ideas for creating content an introduction to blogging 4. Email marketing intro 5. Mobile marketing intro 6. Understanding online review sites.


Content Marketing Strategy and Techniques


COURSE 6.
20 Lessons
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Core Course**
Four type of training>>
See Dates and Locations >>
CAD $980.00

You may be a business owner or in a digital marketing role in your company. And will be looking for fresh ideas and inspiration to unlock great value from your marketing plans. We'll provide for our students a structured framework to help plan and implement content marketing programmes and develop new skills to unlock more strategic thinking and better commercial results.


Email Marketing Management. Software and Techniques


COURSE 7.
10 Lessons
1 time per week
FREE with any tree core courses
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Core Course**
Four type of training>>
See Dates and Locations >>
CAD$490.00

This course covers:
Email Software Analysis
Selecting Email Software
Importing Email Lists
Custom Fields
Lead or Contact Fields
Sending Email Campaign
Sending HTML Email Campaign



Video Editing Essentials for Digital Marketing


COURSE 8.
20 Lessons
FREE with any four courses
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
General Education Course*
Four type of training>>
See Dates and Locations >
CAD $980.00

This course covers: The Video Editing Essentials Course provides students with the fundamentals of editing theory as well as hands-on instruction and practice on the leading digital editing software. The skills learned in these courses are applicable to any Digital Marketing projects with YouTube advertising. This specialization is also useful to Digital marketer specialists who want to edit their own projects.


SEARCH ENGINE OPTIMIZATION METHODOLOGY

COURSE 9.
20 Lessons
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Take any 4 courses and get 50% OFF
Core Course*
Four type of training>>
See Dates and Locations >>
CAD $599.00

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results.
By the end of this course you will be able to:
Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites. Sutents will get a practical training in keyword research, on page search engine optimization (SEO), link building, and more. We’ll see how to use analytics, how to research your competitors links, and keeping your web site search engine friendly. You’ll learn on-page and off-page techniques to increase your ranking in the Google search engine results pages (SERP).


Google AdWords Management Course


COURSE 10.
20 Lessons
Free with any tree courses
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available Save 50% with any four core courses
Core Course>>
Four type of training>>
See Dates and Locations >>
CAD $980.00

AdWords is your key to the world of online advertising, and when you know how to use it correctly, your business will thrive. These course get into the jargon AdWords experts rely on and cover everything you need to know for a well-rounded AdWords education.


Google Analytics Tools for Digital Marketing


COURSE 11.
20 Lessons
1 time per week
Morning, night or weeked classes
Online Classes available
Ukrainian or russian classes available
Core course**
Four type of training>>
See Dates and Locations >>
CAD $980.00

Google Analytics is key to learning more about your website visitors and how your digital marketing strategies are paying off. This certificate of complition course provides you with the knowledge to set up and use your analytics account to its greatest potential and translate that data into reports.


This courses refers to the educational foundation of computer skills and knowledge that prepares students for success in majors courses in digital marketing from this course series. These courses are not required to obtain a certificate of complition in the field of digital marketing. But they will seriously expand the range of practical skills and abilities of students

**Core Courses

Number of Courses 7
This core courses aims to provide a comprehensive core curriculum covering the fundamental principles and best practices of digital marketing and search engine optimization metodology.

courses enrolment

2018 Spring/Summer
In the Spring/Summer, course enrolment starts on different days depending on type of course. See our Course Calendar for the start dates or call college for info at (416)900-0947


About Us

About Us

*IMPORTANT NOTE:
These short-term courses do not constitute comprehensive IT training leading to proficiency, which takes several months to accomplish. They are regarded as continuing SEO and Digital Marketing education; they serve to update your current SEO, Marketing, and general IT technology knowledge.
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Contact

New Image College of Design and Technology
3250 Bloor Street West,
Toronto, Ontario, M8X 2X9

Phone: (416) 900-0947
Email: info@newimagecollege.com

By appointment only

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